Logos at Work

As a graphic design and corporate communications agency, Whitney Edwards specializes in logo development. In fact, many of our client’s logos appear on signs, windows, flyers, displays and advertisements all over our hometown of Easton, MD (and way beyond!) It’s particularly rewarding, and always exciting, to see one of our logos, once just set to a computer screen or printed paper, put into visual practice.

A logo is a powerful symbol that speaks volumes. It fine-tunes a visual message and creates an identity statement for a company or organization. A well-designed logo must meet a spectrum of criteria, from aesthetics to psychology to practical application. A logo constitutes a professional art form, and when well-rendered, says to the world, “This is who I am; this is what I mean to you.”

We recently completed a logo and website for a new fine dining restaurant in Easton’s Market Square, called Brasserie Brightwell. A “cozy and casual European brasserie”, this new establishment features an open exhibition kitchen with a wood fire grill. The menu combines French influenced cuisine with an American twist, from duck confit to Maine lobster. The logo, created by Charlene Edwards, portrays the image of a casual social gathering place in the style of a true French brasserie. Here is a photo of the new logo painted on the Brasserie Brightwell building. Nice.

Logos are not just limited to signage and printed materials. Take Campbell’s Custom Yachts, for instance. Campbell’s is a marine and boatbuilding facility located in Oxford Maryland. Campbell’s luxury yachts are renowned for their finest quality craftsmanship and superior attention to detail. A Campbell’s yacht is custom built to each owner’s individual specifications, from systems layout to interior design. The Campbell’s Custom Yacht logo appears on each of their boats as a symbol of excellence, as shown in this photo.

Every aspect of visual communication is important when generating a corporate identity. To be effective, your identity must distinguish you from your competitors, while strategically conveying your values, mission, and objectives in a clear, concise manner. We take pride in our ability to help you achieve these goals through our logo/branding/identity systems.

Project Security Blanket Chosen by LogoLounge

W-E is both honored and proud to have one of our logos chosen for the prestigious Master Library series by LogoLounge, an online and printed resource featuring top logo and identity designs found worldwide. This award is for our logo and brand identity for Project Security Blanket, a resource center that provides training and technical assistance to child care providers for the development of written emergency plans.

The congratulatory email from LogoLounge stated:

“Your work has been selected for inclusion in a remarkable new LogoLounge project, Shapes and Symbols, the third book in the new Master Library series.

What is the Master Library series? Like our existing (and continuing) LogoLounge book series, the Master Library books will bring you exemplary logo design work from creatives around the world. The first and second books in the series, Initials and Crests and Animals and Mythology are already best sellers from Rockport Publishers.

Unlike our original series, though, each book in the Master Library series will focus on a very specific logo design category:
Initials and Crests
Animals and Mythology
Shapes and Symbols
Typography
People
Nature and Food
Arts and Culture

Congratulations on having your work selected for the third edition of this ground-breaking Master Library series.”

Whitney Edwards is no stranger to LogoLounge accolades. Among other awards previously received by us from LogoLounge, our fun, fanciful “Fire and Ice” logo was recently chosen for the Animals and Mythology Master Library series. Let’s see if we make it into each of the four subsequent series!